Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

In Research By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

Xtreme Media’s Experience Centre in Guwahati is emblematic of Indian DOOH’s onward march

In OOH Solutions By M4G Bureau - November 17, 2023

Showcasing of cutting-edge digital display solutions is a catalyst for DOOH expansion

OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets

In OOH News By M4G Bureau - November 16, 2023

OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”

‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

‘There’s growing demand for interactive digital display solutions’

In OOH Solutions By M4G Bureau - November 16, 2023

Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.

DDX Asia expo: Building an ecosystem approach to digital display solutions business

In Gallery By - November 15, 2023

Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.

Stellar Experience bags Singapore’s LTA road assets advertising operator contract for 10 years

In OOH News By Rajiv Raghunath - November 15, 2023

Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend for another six years.

Tata Mutual Fund promises to turn dreams into reality ‘One Day’

In Campaigns By M4G Bureau - November 10, 2023

Posterscope India rolls out the campaign, seizing the spotlight during the ICC Cricket World Cup

Agung Prihambodo portrays the growthscape of Indonesian OOH market

In OOH News By Rajiv Raghunath - November 09, 2023

Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet

Tech & creativity driving S Korean OOH growth: Daewon Kim

In OOH News By Rajiv Raghunath - November 09, 2023

Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region