UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

Hush Puppies Basset Hound roams the streets of Gurugram

In Campaigns By M4G Bureau - November 27, 2023

A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder

Graphisads IPO to open on Nov 30

In OOH News By M4G Bureau - November 27, 2023

The IPO will list on NSE SME exchange

‘Brands are keen on futuristic technologies’

In Viewpoints By M4G Bureau - November 27, 2023

Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.

DDX Asia workshop on ‘How to map ROI for a tech integrated store environment’ on Dec 9

In OOH News By M4G Bureau - November 24, 2023

Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, will conduct the workshop, which will delve into the best ways of maximising returns from a front-end focused tech integrated store experience. The workshop will be held as part of DDX Asia - the one one-stop exhibition of the latest digital display solutions for the retail and OOH industries in India to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

Ocean Outdoor reopens ad fund to combat climate change, the biodiversity crisis & marine pollution

In Digital OOH By M4G Bureau - November 23, 2023

Under the Drops in the Ocean programme, 2% of the Group’s annual reported UK revenue goes to environmental charities in the form of advertising value across the company’s extensive digital screen network in 16 cities.

COLES 360 supercharges retail screens through Broadsign

In Digital OOH By Rajiv Raghunath - November 22, 2023

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform

WOO heads to Cape Town for first in-person Africa Regional Forum, registration open

In OOH News By M4G Bureau - November 20, 2023

The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay

IOAA appoints Praveen Vadhera as CEO

In OOH News By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

M4G OOH Quizathon to be conducted live on Media4Growth on November 24

In OOH News By M4G Bureau - November 20, 2023

Attractive prizes beckon participants in this online open OOH Quiz contest