Havas Media wins integrated media mandate of Sterling Holiday Resorts

In OOH News By M4G Bureau - October 18, 2017

The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays

DOOH continues northbound journey in Australia

In Digital OOH By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

OPPO engages youth through Selfie Booths at colleges & malls

In Campaigns By M4G Bureau - October 18, 2017

Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months

Australia’s APN Outdoor brings on board James Warburton as chief executive

In OOH News By M4G Bureau - October 17, 2017

Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann

American Express highlights ‘Lifelong Rewards’ for customers

In Gallery By - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

Omkar Realtors goes big on low interest rate offer on ‘Trilliant’

In Gallery By M4G Bureau - October 16, 2017

The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign

American Express highlights ‘Lifelong Rewards’ for customers

In Campaigns By Bhawana Anand - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency

In OOH News By M4G Bureau - October 16, 2017

The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India

Omkar Realtors goes big on low interest rate offer on ‘Trilliant’

In Campaigns By M4G Bureau - October 15, 2017

The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign

Integrated, inclusive approach key to success of smart city projects: Experts

In Digital OOH By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India