Madras High Court imposes blanket ban on hoardings, flex banners with images of living people

In OOH News By M4G Bureau - October 25, 2017

The Court ruling was a strong step to root out the clutter of hoardings, flex banners and signboards that mark the cityscapes in the state

TRA pens down list of India’s Most Attractive Brands

In Research By M4G Bureau - October 25, 2017

Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list

Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Gallery By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Campaigns By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

Punjab outdoor advertising policy to be unveiled soon

In OOH News By M4G Bureau - October 23, 2017

The state government is planning to increase ad tax revenues several fold; Minister Navjot Singh Sidhu expects that the city of Ludhiana alone will yield ad tax revenues of Rs 100 crore

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

Colors Super casts Bigg Boss Season 5 on OOH canvas

In Campaigns By M4G Bureau - October 20, 2017

The campaign is aimed at building audience for the reality show