Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

Campus Shoes takes big strides on Delhi OOH landscape

In Campaigns By M4G Bureau - November 03, 2017

Targeting the youth audience, two different creatives have been used to connect with male and female audiences.

SDMC invites bids for street furniture project

In OOH News By M4G Bureau - November 03, 2017

Two clusters are included in the tender covering different locations and types of street furniture structures

No fresh licenses for ads on state highways, rules Madras High Court

In OOH News By M4G Bureau - November 02, 2017

The court stated that existing site owners that they can continue to operate till their license expires

BBMP swooping down on unauthorised outdoor media

In OOH News By M4G Bureau - November 01, 2017

BBMP has called for an amendment to Section 443 (10) of the Karnataka Municipal Corporation Act for a permanent solution as the civic body is losing out huge revenue due to the illegal hoarding menace.

Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy

In OOH News By Bhawana Anand - November 01, 2017

One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in

Kochi Metro Rail extends tender submission & opening date

In OOH News By M4G Bureau - October 31, 2017

KMRL has also removed the experience clause for semi naming rights format

UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Madras HC ruling on images on hoardings specific to electoral campaigns

In OOH News By Bhawana Anand - October 26, 2017

The apex court has given orders to remove unauthorized hoardings and take strict against them

Renault Captur trail blazes OOH landscape

In Gallery By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country