IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry

In OOH News By M4G Bureau - November 15, 2017

Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in

Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market

In OOH News By M4G Bureau - November 15, 2017

Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 15, 2017

Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’

Airport media – cut out for premium brand advertising

In Viewpoints By - November 14, 2017

Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income

SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 14, 2017

Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

In Gallery By Ria Banerjee - November 10, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop