‘DMRC has made a paradigm shift in its advertising business approach’

In Gallery By - December 01, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

‘Civic body OOH norms need to be aligned with changing urban landscape’

In OOH News By Amaan Kazmi - December 01, 2017

Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business

Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’

In OOH News By Ria Banerjee - December 01, 2017

Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats

‘Delhi NCR is bristling with OOH growth opportunities’

In Gallery By - November 30, 2017

Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion

‘OOH must extend maximum value to advertising brands’

In Gallery By - November 30, 2017

Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling

Small OOH formats ideal for FMCG brands to connect with mid-segment market

In Research By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

Netflix’s The Punisher is the next on OOH

In Campaigns By M4G Bureau - November 30, 2017

The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India

Century Group bags sole ad rights at Dibrugarh airport

In OOH News By M4G Bureau - November 30, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport advertising offerings in the region as they also hold the rights at Imphal Airport and Silchar airport

Vistara promises a premium travel experience all the way

In Gallery By M4G Bureau - November 29, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites

Milestone Brandcom bags Dalmia Bharat Group

In OOH News By M4G Bureau - November 28, 2017

The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB