Results For "PE"
3298 News Found
Lonavala municipal body gearing up to implement new ad policy
In OOH News By M4G Bureau - December 18, 2017
Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated
Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms
In OOH News By Amaan Kazmi - December 15, 2017
The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations
MRF Perfinza becomes centre of attraction at Mumbai Airport
In Campaigns By Bhawana Anand - December 15, 2017
The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH
OOH will do really well in 2018 predicts Ashish Bhasin
In OOH News By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost
In OOH News By M4G Bureau - December 14, 2017
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration
Ban on use of living people images on OOH continues in TN
In OOH News By M4G Bureau - December 13, 2017
The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues, but the court order has prevailed
Bareilly OOH set for a makeover under new Mayor’s directive
In OOH News By Bhawana Anand - December 12, 2017
The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media
SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters
In OOH News By M4G Bureau - December 12, 2017
Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
In Research By M4G Bureau - December 11, 2017
IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%
DigitalGig spurs social media-powered DOOH advertising
In Digital OOH By M4G Bureau - December 09, 2017
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers