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2nd M4G OOH Quizathon live on Media4Growth at 4PM today
In OOH News By M4G Bureau - December 22, 2023
Registration still open; winner & runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
‘Align with trends that promise to shape the dynamic marketing landscape’
In Viewpoints By - December 21, 2023
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance casts a glance back at the pivotal events that shaped India's marketing landscape in 2023.
2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22
In OOH News By M4G Bureau - December 20, 2023
The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update
In OOH News By M4G Bureau - December 14, 2023
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.
Clutter-breaking OOH campaign by Vredestein
In Campaigns By M4G Bureau - December 13, 2023
Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”
Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack
In OOH News By Rajiv Raghunath - December 12, 2023
Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint
LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace
In Digital OOH By M4G Bureau - December 12, 2023
BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada
The Fern Hotels & Resorts appoints Deepak Kadam GM Marketing
In OOH News By M4G Bureau - December 12, 2023
“The company's commitment to building eco-sensitive hotels aligns perfectly with my own professional philosophy, and I am eager to lead the marketing team to new achievements,” says Deepak Kadam