Ex-Posterscope Global President Annie Rickard plans own consultancy practice

In OOH News By M4G Bureau - June 01, 2018

The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry

Media 24X7 wins ad rights at Khajuraho & Kullu Airports

In OOH News By M4G Bureau - June 01, 2018

The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years

Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations

In OOH News By M4G Bureau - June 01, 2018

Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint

Madison Media wins Continental Coffee media mandate

In OOH News By M4G Bureau - May 31, 2018

Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media

New tender for BQS in Ludhiana to be floated soon

In OOH News By M4G Bureau - May 31, 2018

The bqs rights will be given to new firms after floating the tenders as per the new advertisement policy

AC brands queue up at JCDecaux bqs

In Campaigns By M4G Bureau - May 31, 2018

AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences

DTC opens tender for bus wrap branding

In OOH News By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years

Fast Track Integrated Marketing services retains Guwahati airport media rights

In OOH News By M4G Bureau - May 29, 2018

The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities

Vodafone promotes Business Services at airports

In Campaigns By M4G Bureau - May 29, 2018

The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues