Results For "PE"
3298 News Found
Adidas launches another set of innovations to promote FIFA
In Campaigns By M4G Bureau - July 12, 2018
The innovative campaign has been launched to celebrate the 2018 Football World Cup
Ocean invites agencies to create something OOHmazing
In Digital OOH By M4G Bureau - July 11, 2018
Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK
Samsung creates digital OOH landmark in Lima, Peru
In Digital OOH By M4G Bureau - July 10, 2018
The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions
10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29
In OOH News By M4G Bureau - July 09, 2018
The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
Capital Group takes up title sponsorship of OAA 2018
In OOH News By M4G Bureau - July 06, 2018
The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike
Extended DMRC Pink Line promises to be a vibrant advertising destination
In OOH News By M4G Bureau - July 06, 2018
The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping
OAC 2018 to feature an Open House with IOAA
In OOH News By M4G Bureau - July 05, 2018
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities
Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018
In OOH News By M4G Bureau - July 04, 2018
Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development
'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'
In Research By M4G Bureau - July 04, 2018
The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.