SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

3 sips to book OYO Rooms

In Campaigns By Bhawana Anand - August 30, 2018

OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup

BBMP approves new ad policy, bans hoardings in city

In OOH News By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

TDI International bags Chennai airport media rights

In OOH News By M4G Bureau - August 28, 2018

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

Wrap2Earn renders measurability & transparency to vehicle branding

In OOH News By Bhawana Anand - August 28, 2018

With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits

Kinetic India extends flood relief support to Kerala

In OOH News By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

Pixel 2 Print installs Arrow Digital’s Efi Vutek GS3200 in Bengaluru unit

In OOH Solutions By M4G Bureau - August 27, 2018

Unlike wide-format printers that sacrifice speed for high-quality imagery, or grand-format printers that compromise quality to deliver speed, the GS3200 delivers exceptional photographic quality at high-production speeds

‘Vivo’s pitch brief was comprehensive & in-depth’

In OOH News By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives

ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers

In OOH News By M4G Bureau - August 23, 2018

The merged companies will continue to compete with each other and with other out-of-home advertising providers