DTIDC opens contest for best bus shelter designs

In OOH News By M4G Bureau - September 10, 2018

Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2 lakh each

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Karnataka HC restrains BBMP from enforcing blanket ban on outdoor media

In OOH News By M4G Bureau - September 07, 2018

The petitioners had questioned the August 6 resolution passed by the BBMP imposing a one-year ban on outdoor advertisement as well as the August 27 order passed by the jurisdictional officers rejecting their claim that hoardings put up by them were legal

OOH Industry to grow at 9.2% CAGR: KPMG Report

In Research By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

Matthew teaches 6 Business Judo moves to Indian OOH industry

In Gallery By - September 07, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

YES Bank hits the streets, once again

In Campaigns By M4G Bureau - September 06, 2018

The brand endorses its superior offerings on Savings Accounts & Current Accounts through OOH campaign

Times OOH bags Indore Airport media rights

In OOH News By M4G Bureau - September 05, 2018

The company will design, develop, operate and market the airport advertising media for a period of 10 years

Madison Media wins Bajaj Electricals media mandate

In OOH News By M4G Bureau - September 05, 2018

The account size is estimated to be Rs 100 crore per annum across all media

Surya lights up OOH with LED bulbs

In Campaigns By M4G Bureau - September 04, 2018

The innovation shows a large cut-out of the bulb which is illuminated, highlighting the different aspects the product

Zenith wins Spykar media duties

In OOH News By M4G Bureau - September 03, 2018

Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account