CMRL opens bid for 31 station semi-naming rights

In OOH News By M4G Bureau - October 04, 2018

The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations

BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

A water-purifying installation at Lodha’s Palava

In Campaigns By M4G Bureau - October 01, 2018

Madison Turnt put up an alum Ganpati at the Xperia Mall, Palava for a period of 5 days for darshan and during the visarjan

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

SF Sonic Batteries renews Bengaluru FC Tie-up

In OOH News By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Chennai media owners back GHMC move to remove illegal sites

In OOH News By M4G Bureau - September 25, 2018

The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape

UK’s Global acquires Primesight, Outdoor Plus from PE firms

In OOH News By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus

‘Continuous innovation a must for relevancy of common currency’

In Viewpoints By Rajiv Raghunath - September 22, 2018

Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics