The Social Street appoints Navin Fernandes to head Sports Marketing

In OOH News By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

KSRTC invites bids for digital display on special service buses

In OOH News By M4G Bureau - October 17, 2018

The tender is for digital ad displays on 100 low floor AC buses and 150 low floor non-AC buses

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

In OOH News By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

LG introduces world's first 0.44mm even bezel video wall

In OOH Solutions By M4G Bureau - October 13, 2018

With 16:9 aspect ratio and 0.44mm even bezel, the screen enables the overall video wall image to resemble a single screen

Will Droom vroom on OOH landscape?

In OOH News By M4G Bureau - October 12, 2018

The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities

BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition

In Digital OOH By M4G Bureau - October 12, 2018

Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners

Lakme eyeconic kajal writ large at Chokkhu Daan ceremony in Kolkata

In Campaigns By Ria Banerjee - October 12, 2018

Executed by Karukrit Advertising, Lakme felicitated five eminent persons during the ceremony

Media 24x7 Advertising bags sole rights on large formats in Rudrapur city

In OOH News By Bhawana Anand - October 11, 2018

The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015

Arrow Digital inaugurates demo/experience centre in Mumbai

In OOH Solutions By M4G Bureau - October 09, 2018

The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase

‘OOH delivers high brand recall’

In Viewpoints By Bhawana Anand - October 08, 2018

Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut