Sanjay Thakkar assumes COO - West & South role in Pioneer Publicity

In OOH News By M4G Bureau - February 04, 2019

Sanjay now spearheads the firm’s operations in Maharashtra market in West & South

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Palava replicates 9DX experience through innovation

In Campaigns By M4G Bureau - January 30, 2019

The innovation is executed by MOMS agency

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Bangalore OOH policy stalled due to technical issues

In OOH News By Bhawana Anand - January 28, 2019

Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge

Now showing Zee5’s ‘Parchayee’ on OOH

In Campaigns By Shradha Mishra - January 24, 2019

The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense

OOH not quite there on NMRC Aqua Line

In OOH News By Bhawana Anand - January 22, 2019

OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

John Ellery to chair FEPE awards panel

In OOH News By M4G Bureau - January 18, 2019

Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel