Sai Advertisers sees good ad prospects on IT corridor short-loop routes

In OOH News By Ria Banerjee - March 13, 2019

Real estate brands in particular would be the major advertising category

Ranjeev Vij joins Ogilvy Delhi as Managing Partner

In OOH News By M4G Bureau - March 12, 2019

He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

In Digital OOH By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

KRSTC invites bids for ad rights on 15 Volvo city buses

In OOH News By Ria Banerjee - March 12, 2019

The contract will be awarded for a period of 3 years

Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

In OOH Solutions By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective

With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

EC sets down OOH display norms for political campaigns

In OOH News By Bhawana Anand - March 11, 2019

The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays

Karnataka HC calls for new ad bylaws to be enforced expeditiously

In OOH News By Ria Banerjee - March 11, 2019

Approval being delayed by the issue of GST on ad tax

Max Fashion’s sartorial thumbs up to women

In Gallery By - March 08, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

Max Fashion’s sartorial thumbs up to women

In OOH News By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women