Congress engages Posterscope India to handle its outdoor publicity ahead of Lok Sabha polls

In OOH News By Bhawana Anand - March 25, 2019

The campaign will be rolled out shortly

Kurkure Caravan Talkies to traverse 1000+ towns & villages

In OOH News By M4G Bureau - March 19, 2019

The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels

Data will drive spends: Shalini Kumar

In Gallery By - March 18, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

Transit media is integral to OOH plans

In Gallery By - March 18, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

RSH Global assigns media mandate to Initiative

In OOH News By M4G Bureau - March 18, 2019

Initiative will handle integrated media planning and buying for JOY & X-MEN Brands

With metrics, transit media can deliver big

In Gallery By - March 18, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

In Digital OOH By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester

Sanofi global media head Christof Baron to address 60th FEPE Congress

In OOH News By M4G Bureau - March 18, 2019

This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE: John Ellery

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum

Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports

In Digital OOH By M4G Bureau - March 13, 2019

An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience