US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

In Research By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:

Adda52.com launches OOH led Campaign #BanaoDimaagKoAmeer

In OOH News By M4G Bureau - September 23, 2019

With new campaign, the brand wants to connect with people from all walks of life through extensive outdoor promotions

Dentsu Impact wins creative mandate for V-Mart Fashion

In OOH News By M4G Bureau - September 23, 2019

The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies

Pandora dazzles new brand identity at Piccadilly Lights

In Campaigns By M4G Bureau - September 20, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

Srishti Group acquires sole media rights at Calicut International Airport

In OOH News By M4G Bureau - September 19, 2019

The OOH firm has won the rights for a period of 7 years

ZEE Talkies scales new heights with Ganesha buzz

In Campaigns By M4G Bureau - September 18, 2019

The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard

Ocean Outdoor acquires Visual Art Media as it expands European digital platform

In Digital OOH By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

UNIQLO’s unmissable cubical OOH presence

In Gallery By M4G Bureau - September 16, 2019

The Japanese apparel brand undertakes unique display activity to mark the opening of its 1st ever store in India

Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising Ideas Pvt. Ltd.

In Gallery By - September 16, 2019

Brand reinstates its authority as timekeepers with a social message for the audience