“OOH is a key marketing lever for us”

In Viewpoints By Bhawana Anand - November 11, 2019

Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists Ltd. shares that relevance of the OOH medium in a captive market like Delhi

Vodafone brings change in the air with ‘Breathe The Change’

In Campaigns By Pray Jani - November 11, 2019

The brand has roped in vans devised with Purifying Vans roaming around the prominent locations such as Taj Mahal

‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Ormax Media launches measurement tool for ambient advertising

In OOH News By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

In OOH News By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

OMI puts forth another compelling campaign for Titan

In Campaigns By Pray Jani - November 05, 2019

The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.

Nando’s creates disruptive presence for new restaurant launch

In Campaigns By M4G Bureau - November 04, 2019

The brand makes a unique presence aiming to create disruption among the mall customers for the opening of its 10th restaurant

CRED App talks about Rewards/Experiences and Easy Payments in new on screen campaign

In Gallery By - October 24, 2019

A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

DMRC takes over Rapid Metro operation from last night

In OOH News By M4G Bureau - October 23, 2019

With this takeover, the total operational Metro network Delhi and NCR has now become 389 KM with 285 stations