DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

BARC India appoints Mahendra Upadhyay as Chief Information Officer

In OOH News By M4G Bureau - December 11, 2019

Mahendra is a seasoned professional with 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries with expertise in data value chain

Hindustan Petroleum requests for bids on advertising material

In OOH News By Pray Jani - December 10, 2019

Advertising material for multiple formats required for retail outlets in Shimla

The Social Street appoints Rohan Shah to head North

In OOH News By M4G Bureau - December 10, 2019

Appointed as Senior VP, Shah will oversee complete North operations for the agency

Nagpur MC to strike down illegal hoardings

In OOH News By Pray Jani - December 10, 2019

Operators responsible for putting up those sites will face penal action

Godrej Interio enagages audience with experience center

In OOH News By M4G Bureau - December 09, 2019

At Mumbai airport, the average dwell time is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres

‘DOOH is enhancing advertisers’ perception of OOH’

In Viewpoints By Rajiv Raghunath - December 09, 2019

Jonathan Conway, Chief Strategy Officer, Talon elaborates on the new growth avenues that are opening for OOH across markets

Illegal hoardings in Goa to come under close watch

In OOH News By Pray Jani - December 06, 2019

Hoardings in Goa under supervision to conform to the requirements of Land Development and Building Construction Regulations, 2010

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets