Nagpur metro opens option for semi-naming rights

In OOH News By M4G Bureau - January 22, 2020

The MAHA Metro, looking to earn 50% of revenue from non-fare revenue, rolls out tender a big ticket tender

Rachana Lokhande, Co-CEO, Kinetic India to address 2nd Transit Media Talks

In OOH News By M4G Bureau - January 21, 2020

Rachana Lokhande will share her perspectives on the specialist agency outlook on transit media

blowUP CEO Katrin Robertson to head World Out of Home Organization Awards judging panel

In OOH News By M4G Bureau - January 21, 2020

The nominations are open; the awards will announced at the World Out of Home Organization Congress in Toronto on June 3-5, 2020

Charu Malhotra Bhatia, Head - Marketing, Somany to speak at 2nd edition of Transit Media Talks

In OOH News By M4G Bureau - January 20, 2020

Charu will speak on theme of ‘How transit media can be best leveraged for brand advertising’

Suresh Balakrishna, Chief Revenue Officer, The Hindu Group to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 20, 2020

Suresh comes with 30 years of experience in the media and advertising industry, having earlier worked with organisations such as Kinetic Advertising India, Lintas Media Group, India Today Group, Zee Telefilms Limited, Hindustan Times and The Times of India

‘Airport advertising works well for our brand’

In Viewpoints By Bhawana Anand - January 20, 2020

Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH

CashurDrive signs pact with Uber for exclusive branding

In OOH News By M4G Bureau - January 20, 2020

India is the foremost country from its operational worldwide network where the cab-hailing service provider has started monetizing its fleets with advertising

Vehicle branding industry to expect 10% y-o-y growth in UAE

In OOH News By M4G Bureau - January 17, 2020

According to IEC, several businesses small and large will continue to turn to car wraps as one of the best, most cost-efficient forms of branding and advertising in 2020

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

Kurl-On catches bus for branding in Bangalore

In Campaigns By M4G Bureau - January 14, 2020

The brand ensures presence via bus branding in the market facing blanket ban on hoardings