Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

New technologies will transform airport advertising experiences

In Gallery By - February 28, 2020

Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities says Charu Malhotra, Head - Marketing, Somany

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

McCann helps 21 brands billboards with sunblock in Peru

In Campaigns By M4G Bureau - February 27, 2020

To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road to create awareness about skin cancer

OnePlus appoints Siddhant Narayan as Head of Marketing

In OOH News By M4G Bureau - February 27, 2020

He will be responsible for elevating the brand’s position by spearheading the marketing strategy

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title

OREO’s new campaign to be out on OOH soon

In OOH News By M4G Bureau - February 26, 2020

The brand intends to create new and fun ways to engage with OREO lovers by widening its appeal

Kerala govt flags down plastic-coated fabric for outdoor ad displays

In OOH News By M4G Bureau - February 25, 2020

Plastic coated fabric need to be replaced with cloth (plastic-free), paper (plastic-free) and polyethylene material

Outdoor Advertising Awards (OAA) contest is open for entries; media owner awards re-introduced

In OOH News By M4G Bureau - February 24, 2020

Entries to be submitted online, latest by May 5, 2020; a separate sub-category for OTT also introduced

Flair flaunts Carbonix pen

In Campaigns By Pray Jani - February 21, 2020

The stationary brand builds a convincing campaign with multiple sites deployed across Mumbai