Live Vegan & Wear Vegan, says PETA India

In Campaigns By M4G Bureau - March 17, 2020

The NGO for animals brings Joaquin Phoenix straight to OOH medium following to his OSCAR acceptance speech

Wagh Bakri goes hyper-local to drive home its rich legacy

In Campaigns By Bhawana Anand - March 17, 2020

The campaign creatives exuded a strong local flavour

NoviSign Digital Signage introduces display kiosks fitted with auto hand sanitiser dispensers

In Digital OOH By M4G Bureau - March 16, 2020

The digital signage facilitates display of advertisements, messages, videos, news feeds and other forms of communication

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

Pee Safe celebrates International Women’s Day with some care

In Campaigns By M4G Bureau - March 13, 2020

A 6ft x 8ft setup was created at Vadodara and Madurai airports where 1000 women flyers were given these gift hampers

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Haryana Government passes tender for advertising on roadways’ buses

In OOH News By M4G Bureau - March 13, 2020

The government is offering advertising rights for a period of 3 years on the buses

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia