Publicis Groupe India launches report ‘Reboot To A New Normal’

In Research By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report

Goa OOH on a sticky wicket as tourism prospects nosedive

In OOH News By Pray Jani - April 16, 2020

The media operators’ dependence on seasonal campaigns will increase

Tenda launches nationwide COVID-19 Awareness Drive

In Campaigns By M4G Bureau - April 14, 2020

The drive has been conducted to educate and guide people about various safety precautions against Covid-19 outbreak

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

Corporates ensure police force safety during COVID19

In Campaigns By Pray Jani - April 10, 2020

In the wake of COVID-19 pandemic, showing support and acknowledging the efforts of the police is taking a front lead

Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19

In Digital OOH By Rajiv Raghunath - April 09, 2020

Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home

Lemma displays solidarity on digital media

In Digital OOH By M4G Bureau - April 08, 2020

A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune

Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

Fem fulfils brides’ dreams on their special D-day

In Campaigns By Pray Jani - April 06, 2020

Dabur’s Fem takes up a brand building campaign through Mindwave Media Experiential Arm (Activation arm) of Vritti Solutions

Impact of COVID-19 on Global Ad Spend

In Research By M4G Bureau - April 03, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely