Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

In OOH News By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

Delhi OOH media owners approach civic bodies for critical support

In OOH News By Bhawana Anand - May 22, 2020

The group of media operators has sought waivers in line with the current business conditions

‘Corporate park branding will become more premium’

In OOH News By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Skyrams drives sustained, innovative fight against the pandemic

In OOH News By M4G Bureau - May 18, 2020

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

In Research By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Hyperspace launches Information Signage Program

In OOH News By M4G Bureau - May 14, 2020

The new offering is to enhance safety & drive effectiveness post-lockdown

Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

TikTok appoints Ashok A Cherian as Marketing Head for India

In OOH News By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app