More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

Lemma appoints Vinay Goel as Vice President- South East Asia

In OOH News By M4G Bureau - June 16, 2020

Vinay will handle pDOOH business and strengthen supply end across SEA

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Mumbai License fee case hearing postponed for tomorrow

In OOH News By M4G Bureau - June 15, 2020

The petition has been filed by 8 OOH media owning firms operating in Mumbai

No budgets from Central Govt for OOH industry

In OOH News By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign

In Digital OOH By Rajiv Raghunath - June 11, 2020

Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

East Central Railway approves Force Majeure clause on NFR

In OOH News By M4G Bureau - June 09, 2020

The authority is also giving the extension in the contract period which were not in operation

JadeBlue makes comeback on OOH with Unlock Phase 1

In OOH News By Pray Jani - June 09, 2020

The brand retains its belief that there are other cost-effective mediums but the impact made by OOH is irreplaceable