OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

Consumers more likely to buy from brands with a strong purpose, says Zeno study

In Research By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

In Digital OOH By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts

In OOH News By M4G Bureau - June 18, 2020

Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively

IOAA expects positive outcome of steps taken to support industry

In OOH News By Bhawana Anand - June 18, 2020

The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities

94% purchasing power of cities available for brands, says Laqshya Media Group study

In Research By M4G Bureau - June 18, 2020

The study says that with India opening up in phases, this is the right time for brands to reboot

Rajnigandha stands tall with innovation during lockdown

In Campaigns By Pray Jani - June 17, 2020

The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market

'Customers like to see ads narrating brands' initiative for community'

In Research By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

Havas Media Indonesia appoints Satyajit Sen as CEO

In OOH News By M4G Bureau - June 16, 2020

With 29 years of experience, Sen joins Havas Indonesia from Samsung India where led the Media Management function from 2014

Uncertainty on comeback adds to metro media owners’ challenges

In OOH News By Bhawana Anand - June 16, 2020

Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners