Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

In Research By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Posterscope India elevates Fabian Cowan as Country Head

In OOH News By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

Non-metros expected to lead towards recovery faster than metro markets: EY Survey

In Research By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

Real Estate sector improves OOH condition of Mumbai metropolitan region

In OOH News By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

Madison Media secures place in TOP 5 Independent Agencies of the Globe

In OOH News By M4G Bureau - July 24, 2020

Madison Media has highest country market share of 11.1% amongst Top 10 leading independent agencies of the World

Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics

In OOH Solutions By M4G Bureau - July 22, 2020

Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace

Canon India launches customer service mobile applications for B2B clients

In OOH Solutions By M4G Bureau - July 22, 2020

As part of its persistent customer servicing efforts, Canon India will provide 24x7 assistance to customers through the new mobile applications

With no relief to media owners, Bombay High Court hearing adjourns for a week

In OOH News By M4G Bureau - July 22, 2020

A week-long wait for media owners expecting relaxation in license fees for the months from May to August

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Media owners’ await BBMP’s decision on media selection for Covid19 campaign

In OOH News By M4G Bureau - July 21, 2020

The pending decision on the selection of media is adding to the worries of media owners