Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

US pDOOH ad spending will double in 2020, but remains experimental

In Research By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White

In OOH Solutions By M4G Bureau - August 17, 2020

It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications

BharatPe sends out #S-afety message this Independence Day

In Campaigns By M4G Bureau - August 14, 2020

Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

In Research By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

OOH in Covid Times

In Viewpoints By M4G Bureau - August 10, 2020

Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic

LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'

In OOH News By M4G Bureau - August 10, 2020

The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them

‘Experiential marketing, OOH can make a powerful combination’

In Gallery By - August 06, 2020

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients