Verizon Media partners Broadsign to extend programmatic omnichannel offering

In Digital OOH By Rajiv Raghunath - September 02, 2020

Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience

Difficult execution but impactful outcome: PETA India

In OOH News By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

MARS Petcare India appoints Pitchfork Partners as strategic communication consultant

In OOH News By M4G Bureau - August 26, 2020

Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders

Interactive Market Display to grow at CAGR of 8.1%

In OOH Solutions By M4G Bureau - August 24, 2020

Beating the current trend of flat panel displays, the transparent displays are expected to be used more in interactive tables, kiosks, and monitors in future

Delhi market gets ‘alive’ with new campaigns displays

In Campaigns By M4G Bureau - August 24, 2020

After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers

Ministry of Railways announces relief for NFR commercial and advertisement contracts`

In OOH News By Bhawana Anand - August 24, 2020

The ministry has empowered zonal departments to further decide the revised license fee for post-lockdown period under terms and conditions of existing contracts

Hindware installs contactless handwashing system to promote good health and hygiene

In Campaigns By M4G Bureau - August 21, 2020

The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group

Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign

In Campaigns By M4G Bureau - August 20, 2020

In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.