Tourism industry back to wooing travelers with airport advertising

In Campaigns By M4G Bureau - February 18, 2021

State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

In Research By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

In OOH News By M4G Bureau - February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

‘OOH provides stronger ROI virtually’

In Viewpoints By Bhawana Anand - February 16, 2021

Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Walmart launches display self-serve platform

In Digital OOH By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

OOH to be back in growth mode, says dentsu global report

In Research By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

Pun and data mark Dunzo’s new campaign

In Campaigns By M4G Bureau - February 09, 2021

The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards

Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

Mumbai OOH set for new policies

In OOH News By M4G Bureau - February 08, 2021

The BMC has also announced new property development under the PPP model as part of the new policy