BBC News encourages viewers to ‘Make More of Your World’

In OOH News By M4G Bureau - March 11, 2021

The initiative sets the ground for people to appear on real billboards

Facebook celebrates ‘More Together’ on OOH

In OOH News By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

Ludhiana’s new DOOH landmark

In Digital OOH By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

I&B Ministry releases new guidelines for Outdoor Publicity

In OOH News By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

ITC tempts Delhi foodies on OOH

In Campaigns By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups

Dabur Amla, U.P. Police salute Pink Brigade in new campaign

In Campaigns By M4G Bureau - March 01, 2021

The joint campaign aims to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh

OOH to take longer turnaround time, says CRISIL report

In Research By M4G Bureau - February 26, 2021

According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players