Results For "PE"
3298 News Found
PNB Housing Finance launches OOH campaign for home loan scheme
In Campaigns By M4G Bureau - March 22, 2021
The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.
Blue Star AC ropes in Virat Kohli for new integrated campaign
In OOH News By M4G Bureau - March 19, 2021
A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
Breathe easy, says Dabur in campaign to aid night shift warriors
In Campaigns By M4G Bureau - March 16, 2021
The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.
BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements
In Campaigns By - March 15, 2021
The massive campaigns provide the much needed props to regional OOH operators
Moving Walls Group launches e-commerce platform VideOOH.Deals
In Digital OOH By Rajiv Raghunath - March 15, 2021
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India
In OOH News By M4G Bureau - March 15, 2021
Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.
OOH Capital pioneers specialist OOH advisory & consultancy services
In OOH News By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
PHD Chamber urges Govt to step up spends on OOH
In OOH News By M4G Bureau - March 12, 2021
Mukesh Gupta, Chairman, Media & Entertainment Committee, PHD Chamber has reached out to Prakash Javadekar, Minister of Information and Broadcasting in this regard
IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines
In OOH News By M4G Bureau - March 11, 2021
The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy