WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18

In OOH News By - April 22, 2021

The Summit will be hosted from London; registration is open.

‘OOH is where we can exercise most creativity’

In OOH News By - April 21, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

In Digital OOH By Rajiv Raghunath - April 21, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

In OOH News By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

‘We do see a spring awakening for the industry’

In Viewpoints By Rajiv Raghunath - April 19, 2021

Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.

Publicis Groupe announces major senior level shuffle

In OOH News By M4G Bureau - April 15, 2021

Sejal Shah, elevated to the role of Managing Director and Head - Publicis Media Exchange, will continue handling OOH.

‘We independently verify campaign facts, at scale’

In Viewpoints By Rajiv Raghunath - April 13, 2021

Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data

A razor sharp statement?

In Campaigns By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla

In OOH News By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.