Results For "PE"
3298 News Found
OOH growth prospects strong, says WPP CEO Mark Read
In OOH News By Rajiv Raghunath - May 19, 2021
Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.
‘We augment the glory of Times Square’
Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens
World Out of Home Organization (WOO) European Forum meeting today
In OOH News By M4G Bureau - May 18, 2021
WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
Bah! That's called creativity
In OOH News By M4G Bureau - May 17, 2021
Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.
WOO to unveil new audience measurement initiative at European Forum on May 18
In OOH News By Rajiv Raghunath - May 14, 2021
The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.
Clear Channel OMA entries shortlisted; winners to be decided by public vote
In OOH News By M4G Bureau - May 13, 2021
Winners will be announced at a Clear Channel virtual awards event on 10 June.
Outdoor Advertising Awards (OAA) Contest is back
In OOH News By M4G Bureau - May 13, 2021
OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/
Mahakumbh pilgrims get to take home their Ganga, thanks to Prince Pipes
In Campaigns By M4G Bureau - May 10, 2021
As part of the ‘Ab Ghar Ghar Mein Ganga’ campaign in Hardwar, the the brand distributed miniature models of the Prince Pipes water tank containing the sacred river water at special kiosks across 5 ghats.
MHOA approaches MCGM for fee waiver, relief package
In OOH News By M4G Bureau - May 10, 2021
MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.