OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

‘Innovations are absolutely necessary for OOH’

In OOH Solutions By Pray Jani - May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

In Digital OOH By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

How OOH can go more digital and mobile

In OOH News By N Jayalakshmi - May 22, 2021

Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

In OOH News By Rajiv Raghunath - May 22, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.

JCDecaux SA Supervisory Board appoints Jean-Francois Decaux as Chairman of the Executive Board; Jean-Charles Decaux as CEO

In OOH News By M4G Bureau - May 21, 2021

The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.

Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’

In Digital OOH By Rajiv Raghunath - May 21, 2021

Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.

OOH best medium to win back public trust: Justine Cochrane

In OOH News By N Jayalakshmi - May 21, 2021

Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.

‘Brand marketing is education as it is investment’

In OOH News By N Jayalakshmi - May 20, 2021

With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.

DSP Pladway integrates with Broadsign Reach, providing ‘Made in Italy’ brands global reach

In Digital OOH By Rajiv Raghunath - May 19, 2021

By integrating the two platforms and supporting always-on deals through the OpenRTB protocol, digital advertisers will be able to exploit the full potential of DOOH programmatic, easily reaching a global audience with the right message at the right time.