'Radiant Synage to showcase signage solutions at OAC’s OOH Expo'

In OOH Solutions By Sakshi Sanghavi - July 12, 2024

“The convention attracts industry leaders, potential clients, and fellow exhibitors, providing a vibrant platform to connect, share insights, and explore potential collaborations,” says Murali Krishna, Director- Sales and Operations, Radiant Synage

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

In Campaigns By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

In Campaigns By M4G Bureau - July 10, 2024

The brand has set-up a Beach Café to deliver an elevated experience

‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’

In Gallery By - July 09, 2024

Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath

Unilumin launches state-of-the-art experience centre in Noida

In OOH News By Sakshi Sanghavi - July 08, 2024

The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

In OOH News By M4G Bureau - July 08, 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

Rahul Tandon, Business Head (Industrial & Commercial), BPCL to speak at OAC 2024 in Bengaluru

In OOH News By M4G Bureau - July 05, 2024

Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’