L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic

In OOH News By M4G Bureau - January 23, 2019

The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign

Delhi-based Taneja Technocom launches WYTE BioCarelit 200 cotton fabric

In OOH Solutions By Bhawana Anand - January 23, 2019

The 100% PVC free material is an eco-friendly option for outdoor media

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

John Ellery to chair FEPE awards panel

In OOH News By M4G Bureau - January 18, 2019

Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel

SDMC says no let up on fee demand on mall media

In OOH News By M4G Bureau - January 18, 2019

The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media

New ad norms for Ludhiana rural areas being planned

In OOH News By M4G Bureau - January 17, 2019

The move is directed at rooting out unauthorised outdoor advertising

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

In Digital OOH By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

Ocean’s ordinary shares once again trading on London Stock Exchange

In OOH News By M4G Bureau - January 10, 2019

On 28 March 2018, Ocelot Partners Limited had completed the acquisition of Ocean Outdoor for an enterprise value of £200 million

Ghaziabad dist body bringing down unauthorised sites

In OOH News By M4G Bureau - January 09, 2019

More than 50% of outdoor sites in the city are reportedly unauthorised