Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

OAC 2019 to be held in Mumbai on July 26-27

In OOH News By M4G Bureau - March 05, 2019

The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

In Digital OOH By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh

MiG flies high on OOH with fighter planes

In Gallery By M4G Bureau - February 25, 2019

Fighter jets manufacturer MiG leveraged the outdoor medium in association with adversize.in to showcase its latest fighter MiG-35, as part of the build-up to the recently concluded Aero India Show held in Bengaluru during February 20-24th, 2019.

Karnataka HC sets fresh deadline for BBMP to submit draft outdoor ad policy

In OOH News By M4G Bureau - February 25, 2019

Next hearing on the policy scheduled to be held on March 8

Ludhiana MC takes social media route to root out illegal media

In OOH News By Bhawana Anand - February 22, 2019

A WhatsApp group has been creating for pooling of information basis which special teams will set out to remove unauthorised outdoor media in the city

Lodha Group checks into Mumbai airport to connect with high-flyers

In Campaigns By M4G Bureau - February 21, 2019

In association with Madison Outdoor Media Solutions, an experiential zone was created at the arrival terminal of Mumbai airport

Australia OOH industry net revenues reach A$927mn size in 2018

In OOH News By M4G Bureau - February 20, 2019

DOOH revenue accounts for 52.3% of total net media revenue year-to-date

Outdoor LED display market to reach $22.4 bn by 2024

In Research By M4G Bureau - February 20, 2019

Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.