‘BBMP must lift the ban on hoardings’

In Viewpoints By Ria Banerjee - April 24, 2019

V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

Remi Roques, MD, Ayuda APAC to address OAC 2019

In OOH News By M4G Bureau - April 22, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Mumbai real estate firm joins the ‘Main Bhi Chowkidar’ bandwagon

In OOH News By M4G Bureau - April 17, 2019

The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .

‘OOH is a key part of Mangaluru cityscape’

In Viewpoints By Ria Banerjee - April 16, 2019

Mohamad Nazeer, Commissioner, Mangaluru City Corporation talks about the various initiatives taken by the urban local body to open up and regulate outdoor advertising in the city

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

Outdoor Advertising Awards (OAA) contest is open

In OOH News By M4G Bureau - April 10, 2019

The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019

BJP dominates OOH space with multiple creative

In Gallery By - April 08, 2019

The national political party creates splash on the outdoor medium with different agendas

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

In Gallery By - April 04, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Spotify aims for spot-on connect with new campaign

In Campaigns By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base