Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 06, 2022

OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani

‘OOH is a very important touchpoint through which we can reach our consumers’

In Viewpoints By N Jayalakshmi - April 06, 2022

In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.

Sapphire Media Services take up Title Sponsorship of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 05, 2022

The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)

Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022

In OOH News By Rajiv Raghunath - April 05, 2022

WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.

16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly

In OOH News By M4G Bureau - April 04, 2022

OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.

‘When you look up at a hoarding, you actually look up to the brand’

In Viewpoints By N Jayalakshmi - April 04, 2022

Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.

Devangi Outdoor wins rights on hoardings from Mumbai CST Commercial Div

In OOH News By M4G Bureau - April 01, 2022

The tenders were issued by the Commercial Division of Mumbai CST, Central Railways

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

In Campaigns By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

In OOH News By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

‘Radhe Shyam’ casts dramatic imageries on OOH canvas

In OOH News By M4G Bureau - March 17, 2022

Bright Outdoor Media executes the multi-city campaign