DOOH major Ocean Outdoor seals buyout deal

In OOH News By M4G Bureau - May 04, 2022

Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.

Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

In Campaigns By M4G Bureau - May 04, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director

In OOH News By Rajiv Raghunath - April 29, 2022

Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor

Outdoor Advertising Awards (OAA) 2022 Contest is now open

In OOH News By M4G Bureau - April 29, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022

‘Jayeshbhai Jordaar’ goes outdoor before theatrical release

In Campaigns By M4G Bureau - April 27, 2022

Bright Outdoor Media has executed the campaign

Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

MediaCom makes children’s wishes come true in magical outdoor campaign

In Digital OOH By M4G Bureau - April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

In OOH News By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences

Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 12, 2022

The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.

'AOOH helps a brand reach the right people at the right time and at the right moment'

In Viewpoints By N Jayalakshmi - April 11, 2022

As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.