Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

In Research By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

In Digital OOH By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

OAA 2023 entries submission deadline extended to May 25

In OOH News By M4G Bureau - May 15, 2023

OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.

Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

In OOH News By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

In OOH News By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK

In Digital OOH By M4G Bureau - May 08, 2023

Coronation content appeared on large format city centre and roadside screens

Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard

In OOH News By M4G Bureau - May 08, 2023

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.

Skybags' latest campaign shines bright on Mumbai’s Eastern Express Highway

In OOH News By M4G Bureau - May 05, 2023

The campaign will be live for a period of 28 days.

Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury

In OOH News By M4G Bureau - May 05, 2023

With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.