'Need more quality than quantity'

In Viewpoints By M4G Bureau - March 06, 2014

Stanley Sofas, a premium sofa brand, is a frequently seen name in the OOH space in Bangalore and other metros. Sunil Suresh, MD, tells Outdoor Asia how the OOH medium works for the brand in Bangalore and rest of Karnataka, while sharing the challenges and factors that can drive better use of the medium.

IKEA's space -saving message with an RGB billboard

In OOH News By Bhawana Anand - March 05, 2014

In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.

Star Cement sets strongly with new campaign

In Campaigns By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

United Technologies flies high on innovation

In OOH News By Nabamita Chatterjee - February 28, 2014

The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.

Kolkata cheers for KKR with digital interactivity

In OOH News By Nabamita Chatterjee - February 25, 2014

The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR

Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

'Need well defined solutions from specialist agencies'

In Viewpoints By M4G Bureau - February 13, 2014

Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.

'Agencies must go beyond planning and buying'

In Viewpoints By M4G Bureau - February 10, 2014

Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...

'Smaller markets offer better value'

In Viewpoints By M4G Bureau - February 10, 2014

An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.

Ambuja Cements to go big on OOH in East

In OOH News By Nabamita Chatterjee - February 07, 2014

The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.