Play a game and win a discount, Myntra shows how

In Campaigns By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

SARE Homes: Building a brand on OOH

In Viewpoints By M4G Bureau - April 25, 2014

Outdoor Asia speak to David Walker, Executive Director, SARE Homes, one of the biggest real-estate spenders, to find out more about the brand's equation with the OOH medium.

Driving on the OOH lane

In Viewpoints By M4G Bureau - April 25, 2014

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, shares with Outdoor Asia, the brand's whole approach towards the OOH medium.

ABP Ananda drives pre-voting awareness

In OOH News By VJ Media Bureau - April 22, 2014

The outdoor communication,'Aapni aapnar rajnoitik motamot kothaye toiri koren?' (Where do you form your political opinion?) drives home the need to form correct opinions prior to voting .

LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

ACC Cement rides high on BQS innovation

In Gallery By - April 14, 2014

ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.

Lotus Greens on voting drive

In OOH News By VJ Media Bureau - April 11, 2014

The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.

Castle Lite goes totally cool in South Africa

In Digital OOH By VJ Media Bureau - April 09, 2014

Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.

Monotech Systems to display Pixeljet wide format printers at Sign India

In OOH Solutions By VJ Media Bureau - April 04, 2014

The Pixeljet printers are suitable for small as well as high scale business purposes such as outdoor advertising and signage.

New Zealand Outdoor Media shows 13.4% growth in annual revenue

In OOH News By VJ Media Bureau - March 25, 2014

The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.