Zee Café & Zee Zing hits Mumbai streets to announce new shows

In Campaigns By VJ Media Bureau - May 28, 2014

Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows

Bright Outdoor generates massive visibility for Big Magic in Mumbai

In OOH News By VJ Media Bureau - May 27, 2014

The OOH firm focused on high congregation points in the city

Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results

In Campaigns By VJ Media Bureau - May 26, 2014

The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai

In Campaigns By VJ Media Bureau - May 13, 2014

Bright Outdoor has used large media formats like unipoles and billboards for the campaign

OPTM Health Care goes outdoor with pain relief offerings

In OOH News By VJ Media Bureau - May 12, 2014

The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.

The augmented effect on OOH reality...

In Viewpoints By M4G Bureau - May 05, 2014

Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...

OOH calling for IPL 2014

In Campaigns By Bhawana Anand - April 30, 2014

For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.