Outdoor is on par with print and electronic media for DAVP

In OOH News By Satarupa Chakraborty - October 19, 2015

Working mostly in sub-towns and rural areas of India, DAVP faces lack of infrastructural growth in these places to spend enough money and garnering awareness. The session highlighted the need for media owners to come forward and develop such places.

OOH will go through numerous changes in UP: Y Srinivas Raju

In OOH News By Satarupa Chakraborty - October 14, 2015

Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost in UP market's outdoor industry.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

Third edition of UP Talks OOH kicks off in Lucknow today

In OOH News By VJ Media Bureau - October 09, 2015

With approximately 150 delegates coming to make the conference a success, UP Talks OOH saw maximum registration from outdoor giants and professionals from all over the state.

YES BANK: Banking On Engaging OOH

In Viewpoints By M4G Bureau - October 05, 2015

In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.

Pioneer Publicity adopts Edge1 Outdoor Media Management Software

In OOH News By Nabamita Chatterjee - October 01, 2015

Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.

UP Govt goes outdoor in Mumbai to promote its progress

In OOH News By Satarupa Chakraborty - September 28, 2015

UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.

Star Cement goes big in the outdoors for Durga Puja

In Campaigns By Nabamita Chatterjee - September 22, 2015

Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight

UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

IDBI Federal Life Insurance goes outdoor to promote'Childsurance'

In OOH News By Satarupa Chakraborty - September 14, 2015

The Social Street has executed the'Childsurance' campaign in 105 cities with more than 900 billboards across pan India in Phase 1.