BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

AdWorld completes 25 yrs in the outdoor industry

In OOH News By Satarupa Chakraborty - November 09, 2015

ADWorld, an eminent outdoor advertising company in Madhya Pradesh and Chhattisgarh has completed 25 years in OOH. To mark the occasion, a celebration was organised by the company at Indore that was graced by many noted personalities from the industry.

Titan SKINN lingers through outdoor

In Campaigns By Satarupa Chakraborty - November 09, 2015

Titan SKINN, the perfume sub-brand by Titan has gone outdoor extensively to promote their range of six perfumes. Executed by Laqshya Media Group, the brand has gone on to create waves on large-sized hoardings at prime points of premium markets of all Indian metros and some major tier-II cities.

RD Outdoor bags sole rights of Allahabad City railway station

In OOH News By Satarupa Chakraborty - November 05, 2015

Allahabad-based RD Outdoor bags the sole rights on hoardings, kiosks and hanging boards of Allahabad city near Ramgarh station. Among the three railway stations in Allahabad, the company now has sole rights over two stations with Allahabad main being the first.

Sony Bravia taps pre-Diwali market in UP through OOH

In Campaigns By Satarupa Chakraborty - November 04, 2015

Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage.

Maruti S-Cross - Crossing over Traditional OOH

In Campaigns By Satarupa Chakraborty - November 03, 2015

The Maruti S-Cross outdoor campaign was launched alongside other mediums as part of the 360 degree plan as opposed to traditional OOH plan, where outdoor follows other mediums.

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

Indigo Nation goes outdoor across 5 towns in UP

In Campaigns By Satarupa Chakraborty - November 02, 2015

Indigo Nation selected five towns including Lucknow, Kanpur, Sriganganagar and Amravati for this outdoor campaign.

Madison OOH rejigs senior management team

In OOH News By VJ Media Bureau - October 26, 2015

Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.