Results For "Outdoor"
1772 News Found
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
IOAA steps out to promote outdoor advertising
In Campaigns By Satarupa Chakraborty - December 22, 2015
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
Outdoor is an industry and should be treated as such: Noomi Mehta
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.
Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East
In Campaigns By Satarupa Chakraborty - December 16, 2015
The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.
First edition of Kerala Talks OOH kicks-off in Kochi
In OOH News By VJ Media Bureau - December 15, 2015
With more than 200 delegates attending the conference, the first edition of Kerala Talks OOH got maximum registration from outdoor giants and professionals across the region.
Prestige Sings its Song Through Outdoor
In Viewpoints By M4G Bureau - December 08, 2015
Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment
KOOVS takes its fashion statement outdoors
In OOH News By Satarupa Chakraborty - December 01, 2015
Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.
AirWick spreads its fragrance through bus queue shelters
In Campaigns By Swati Singh - December 01, 2015
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.